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 Speaker Profiles Please find below the profiles of speakers participating in the 25th WUWM Congress. Their presentations will be made available to participants after the event. Speaker - Junming zhu Junming zhu will speak in session 1 "The Impact of Global Supply Trends on Food Markets". Synopsis: Construction and function of wholesale markets network in Food supply chain. Since China's reform and opening up, the society is developing rapidly with rapid economic growth, comprehensive national strength and people's living standards, wholesale markets for agricultural products in China appeared and are growing up, maturing and developing in the changing times, and become the core tache of the circulation of agricultural products in China, particularly of the urban food supply. 1. Judgment to the development trend of China's agricultural product wholesale market: It is foreseen that in the next 5 to 10 years, in the central cities, emerging cities and logistics node cities in various city groups, 15 to 20 large-scale and multi-functional comprehensive agricultural logistics center will be created, located next to highways, with a total area of 1 ~ 2 million M2, more than an annual transaction volume of 3 million tons and an annual turnover of more than 10 billion RMB. 2. Understanding to the large-scale modern logistics center taking the agricultural product wholesale trading as core business: 1) As an important part of food circulation, the demands of the Society and consumers to the safety of food quality force the wholesale markets to change their roles and to optimizate service of supply chain. 2) The electronic clearing as the core of the information technology is widely used in agricultural product trade and this will effectively enhance the core competitiveness and profitability of the markets. 3) The management and operation of the wholesale markets pay more attention to the elaborate service to customers. 4) Through the means of enterprise style and enhancing communication and co-ordination, we shall achieve the synergy effect from single market to market network, promote the development of quality packaging of food, and build the platforms of import and export trade of agricultural products. 3.The agricultural product company's developing practice Our company is the only listed company in the agricultural products circulation field in China, has invested to build 17 large-scale agricultural wholesale logistics centers nationwide, with the total assets of 4.2 billion RMB and net assets of nearly 1.5 billion RMB. Speaker - Rongqi Li Rongqi Li will speak in session 3 "China’s Food Market Strategies: National Policy and Implementation, and China’s Foreign Food Market Business Opportunities" Synopsis: The function and development trend of China's agricultural product wholesale markets China is a large country not only for agricultural production, but also for agricultural consumption. The global shares respectively occupied by China's production of various types of fresh agricultural products are: vegetables-62.90%, eggs -43.39%, aquatic products-36.52%, fruit -30.83%and meat-28.14%. At present, China has totally around 4,000 agricultural wholesale markets. According to the data analysis of the first group of "Double-hundred wholesale markets" accredited by the Ministry of Commerce, the markets with the turnover of more than 5 billion yuan only account for 8% and 20--50 billion (excluding 5 billion) account for only 4%. The common problems of these markets root from small size, large number, outdated management, and lack of perfect functions etc. However, 90 percent of agricultural products enter the circulation field just through these wholesale markets. The main functions of China's agricultural product wholesale markets are: (1) the main channels converting agricultural products to the commodities; (2) the basis of formation of two times prices for agricultural products, through the markets in production place to determine the price of primary commodity , then through markets in sale place to determine the consuming base prices. (3) the important development direction for agricultural restructuring and new industries forming, at the same time playing the important role in income increase and employment opportunities for farmers; (4) one of the driving forces to promote regional economic development; (5) the wholesale markets in China are the important logistics nodes of agricultural products . The development trend of China's agricultural wholesale markets mainly embodies in the following aspects: With the development of the market system construction, standardization, technical management, and the international exchanges, China agricultural wholesale markets will be closely combined with modern logistics. They will develop to the direction of standardization, Informatization and digitalization, and transform to the supply chain, value chain. Integration and merger of resources and assets is only a matter of time. Speaker - Liu Zhiren Liu Zhiren will speak in session 3 "China¡¯s Food Market Strategies: National Policy and Implementation, and China¡¯s Foreign Food Market Business Opportunities". Synopsis : Investment environment and opportunities for China's agricultural product wholesale industry Rural reform in China started in 1978. After nearly 30 years reform and opening up, the production capacity of China's agricultural products has been greatly enhanced. Up to the end of last century, China has become the world's largest producing country of the main agricultural products: grain, cotton, meat, aquatic products, vegetables, fruit, etc.. 1. China is the world's largest country for agricultural product logistics As China has a large population and land and the main producing areas of main agricultural products are separated from the main selling areas, the circulation of agricultural products shows the prominent features of large scale, long distance and many varieties. Apart from domestic circulation, with China's joint to the WTO, the scale of the import and export of agricultural products continues to expand, thus it enables China to become the world's largest country for agricultural product logistics. 2. China's agricultural products logistics industry faces the severe challenges Although the market system of agricultural products circulation has been initially established in China, it still faces many problems and contradictions, for example, the idea of building wholesale markets for agricultural products is not clear, the regulation system is not perfect, the circulation order management is not irregular and the infrastructure is poor, etc.. Compared with developed countries, there is the gap of at least 20 years in this field. This is not only unable to adapt to the needs of the modern agriculture development, but also is difficult to rail¡ªconnect with the international market and must be solved soon. 3. The government creates a favorable policy environment for the development of modern agricultural logistics industry This year, the central government formulated a series of policies and vigorously promoted the development of modern agriculture. Modern logistics industry of agricultural products is an important component of modern agriculture. At present, China has had the conditions and basic foundation to develop modern agricultural logistics industry. For the future, the government will give enhanced policy support to the construction of institution system of the modern agricultural logistics industry, infrastructure construction, capital investment increasing and cultivation of the main operating bodies, thereby reduces the gap with developed countries. 4. The development of modern agricultural logistics industry in China provides investment opportunities for the counterparts abroad China agricultural products logistics industry is the important component of the world's agricultural circulation industry. After joining the WTO, China¡¯s cooperation with foreign enterprises in the field of agriculture is more and more increasing. So far, foreign£¨or abroad£© enterprises in China have built thousands of joint ventures or wholly-owned enterprises in farming, agricultural product processing, large supermarkets, etc., but rare enter Chinese agricultural circulation industry. Modern agricultural circulation industry is China's most potential ¡°sunrise¡± industry. China's agriculture sector welcomes foreign logistics companies to invest in China, and China will work out preferential policies for the investment. Speaker - Tujin Long Tujin Long will speak in session 4 "The Role of Modern Food Market Management in Promoting International Trade". Synopsis: Control of food safety and international trade for prawn 1. Development situation of prawn industry in China 1) Prawn cultivating history in China 2) Prawn export trade in China 3) Prawn production and export in Zhanjiang City, Guangdong Province 2. Enhance the monitoring to the safety of prawn quality and ensure the quality of aquatic products 1) Necessity of strengthening the monitoring to the safety of prawn quality 2) Control measures to the safety of prawn quality –for example: Xianshan Aquatic Products Wholesale Market in Zhanjiang City 3) Achievements and significance of the safety of prawn quality 3. Future of prawn industry in China Chairperon profile - Carlo Dianzani Please find attached a profile of Carlo Dianzani, Director General, Florence Market, Italy. Dr Dianzani will be the chairperson of session 3: "China’s Food Market Strategies: National Policy and Implementation, and China’s Foreign Food Market Business Opportunities".
Speaker - Manuel Estrada Please find attached the profile of Manuel Estrada, Internationla Director, Mercasa, Spain. Mr Estrada will speak in session 5 "Cooperative Strategies - Markets Working Together to Achieve Advantage".
Speaker - Donald Darnall Please find attached a profile of Donald Darnall, Executive Director, MFCA, Baltimore, USA. Mr Darnall will speak in session 6 "New Development in Food Markets Operations: Information Exchange and Sucess Stories".
Speaker - Hiroji Fujishima Please find attached the profile and synopsis of Hiroji Fujishima speaking in session 2 "Moderm Strategies Enbaling Markets to Meet the Challenges of the Global Fresh Supply Chain".
Speaker - Heinrich Hodorff Please find attached the profile and synopsis of Heinrich Hodorff speaking in sesion 6 "New development in Food markets Operations: Information Exchange and Success Stories"
Speaker - George Pottinger Please find attached the profile of George Pottinger speaking in session 4 "The Role of Modern Food Market Management in promoting International Trade". Synopsis. Title: On Site Composting of Modern Food Market Waste Food Markets bring millions of tonnes of organics into the centre of cities to sell Some does not sell – 1.5-2% is wasted - do we take it out again?•O!few k What does this cost you? - Only a few Food Markets know true waste disposal costs now true waste It could be between 10% and 20% of your total costsuld •Co be between 10% and 20% of your total costs! Land filling as a form of food waste disposal is not sustainable for a developed country or a Modern Food Market. (Methane emissions, leachate contamination, pests and diseases) If you cannot landfill, globally there are three disposal forms that are “acceptable”: • Incineration • Anaerobic digestion • Composting Why Composting? Agricultural land needs to support a greater number of people than ever before. Soil fertility is decreasing; soil structure is decreasing -> wind and rain erosion. Water for irrigation is becoming a scarce and costly resource. Compost in agricultural soils: • Reduces water loss and the need for irrigation. • Minimises tillage damage. • Reduces fertiliser use and nutrient loss. • Improves plant health and yields. • Recycles Carbon rather than wasting it. • Reduces Carbon footprint of food production For Food Markets the major waste disposal question: Do we process on site or contract out? If you choose on site processing – In Vessel composting is the only option (Return the compost to your growers) If you choose in vessel composting – HotRot In Vessel Composters are the only option HotRot Modular continuous in-vessel system thoroughly mixed. Excellent control of pathogens and odours. Low operating costs. Glasgow Fruit Market – An example of a Modern Food Market with a HotRot.
Speaker - Hans-Joachim Conrad Please find attached the profile of Hans-Joachim Conrad speaking in session 2 "Modern Strategies Enabling Markets to Meet the Challenges of the Global Fresh Supply Chain". Synopsis Title: National strategies enabling modern food markets to meet the challenges of a global food supply chain Big risks and bigger opportunities The supply chain describes how a product finally arrives at the customer’s. In global terms, that means the international cross-border flow of goods. And because we are dealing with food, the “Codex Alimentarius” applies. The code sets out the minimum standards to be upheld by everyone involved in the supply chain. At national level, infringements result in sanctions against those responsible. These sanctions affect the business and legal relationships within the supply chain. Not only do government offices watch over compliance with the minimum standards, NGOs such as Greenpeace are becoming increasingly involved in the process. By strategy we mean drafting and implementing an overall concept. But “strategy” can also be understood to refer to a method or procedure. In the narrowest sense the qualifying adjective “national” refers to domestic applications in contrast with those of an international nature. But in view of the subject matter, the actual issue is the global effect of national strategy. That leads us to another question, “Who develops strategy and who is responsible for its implementation?” That will crucially depend on the social system in operation, whether the business environment is a state-run or a market economy. In a free market economy all decision-making processes are decentralized and in the hands of the market players. However, the sum of these decision-making processes is not a strategy in the sense described earlier. And so it is up to the state and policy makers to develop the framework that will allow the deciders (i.e. market players) to • accept the incentives for following guidelines • or oblige them to do so through legislation. The national strategy must be defined by political or state bodies. Strategy should be developed using the “Codex Alimentarius” as a guide. Obviously, the deciders must be placed under an obligation to comply with the code. Food markets exist to match supply and demand. Modern means in keeping with progress in the social, technical and scientific fields. Dividing food into “commodities” and “perishables” takes into account the natural conditions under which produce plays a role on the market. Commodities can be traded at exchanges without the goods being physically present. At an exchange goods are priced, i.e. valued, even though buyer and seller have not seen them. But when perishables are traded at a food market, price adjustments, contracts and delivery of the purchases all happen within a short space of time. The nature of the trade is therefore to be considered when concepts for good hygiene practices at food markets are drafted.
Speaker - Raymundo Collins Please find attached the profile of Raymundo Collins speaking in session 6 "New Development in Food Markets Operations: Information Exchange and Sucess Stories".
Speaker - Francesco Cera Please find attached the profile of Francesco Cera Speaking in session 5 "Cooperative Strategies - Markets Working Together to Achieve Advantage". Synopsis Tittle: Commercial and social benefits from "partner" marketing: the Padova experience. An experimental project has been carried out, the first of his kind in Italy, about the alimentary education aiming at the development of a “nutritional consciousness” through the promotion of fruit and vegetables eating. The plan provided for the involvement of MAAP, the Agrifoodstuffs market in Padua, of the Chamber of Commerce in Padua, of the School Services Branch of Padua Municipality, and , as far as the scientific aspect is concerned, of Padua ULSS (Social Sanitary Local Unit) nr. 16 – Food and Nutrition Sanitary Service. The portion of population to which the project is addressed is constituted of all the children (about 11 years old) of the first class of the compulsory schools of the town of Padova. This means, for a town of 250.000 inhabitants that the plan provides for the free supply by MAAP of over 20.000 kilos of extra superior quality fruit which are furnished 4 times a week for all the school year to over 1.300 children in 22 municipial schools in Padua to be eaten at break time in the morning. Furthermore, instructive meetings are held in the schools. Brochures, folders and coloured posters with slogans have been issued in order to promote fruit and vegetable eating. The project lasted 3 years; in this years a scientific research project had been held to monitorate the obesity level of the students and verify if, at the end of the 3 years, the changing in alimentary habits. During the school year some special days called “Open Doors at the Market” had been organized.
Speaker - Michel Escoffier Please find attached the profile of Michel Escoffier speaking in Session 2 "Modern Strategies Enabling Markets to Meet the Challenges of the Global Fresh Supply Chain".
Speaker - Edward Seidler profiel and synopsis Please find attached the profile of Edward Seidler speaking in session 1 "The Impact of Global Supply Trends on Food Markets". Synopsis: The presentation focuses on the rapid development of modern food distribution systems in response to growing liberalization of world trade and foreign direct investment in the last decade. Increasing urbanisation, rising incomes, changing work and living conditions and the increasing concerns of consumers related to food quality and safety and environmental issues, often raised in the mass media, have spearheaded material changes in food supply chains both locally and globally. Increasing vertical integration to enhance supply chain efficiency and to reduce costs have or will have consequences for traditional marketing systems, notably wholesale markets. The scope and pace of change varies between countries and regions with Europe facing the most radical changes. Environmental and social concerns increasingly feature in private standards and traceability requirements in public and private standards, especially for imported produce, have led to increasingly integrated supply chains led by ‘chain captains’. Suppliers are changing with an emphasis on scale and ability to cope with the increasing quality and safety demands of supermarkets and ability to deal directly with modern retailers thus lowering intermediation costs; there is thus a consequent risk of marginalization of traditional, small producers and traditional wholesale markets. Wholesale markets are being bypassed by modern food retailers because of additional costs associated with outdated, congested and inappropriate facilities and, unless modernization of logistics arrangements and facilities is undertaken, many markets will increasingly lose business. Whilst ‘market’ failures do exist these are often compounded by government failures when it comes to official certification of the safety of produce presented for sale. Increasing use of private standards has often been a response to outdated and resource poor public health control services and the widening disparity between national and international food safety standards. A consequence of inadequate regulation and changing legal responsibility is that the onus of responsibility is now being placed on retailers to ensure the safety of the products that they are selling and they are thus introducing their own standards and control procedures on their suppliers.
Chairperson profile - Elizabeth Sandra Vary Please find attached a profile of Elizabeth Sandra Vary, Chair MFCA, Baltimore, USA. Ms Vary will be the chairperson of session 4: "The Role of Modern Food Markets Management in promoting International Trade".
Speaker - Marc Spielrein Please find attached the profile of Mr Marc Spielrein speaking in session 4 "The Role of Modern Food Market Management in promoting International Trade". Synopsis: Agro food goods are mainly used for domestic consumption. International trade represents less than 10 % of world food consumption. But this share is increasing fast for significant structural long term reasons. 1) To cope with this trend, wholesale market authorities shall constantly adapt market premises to international rules of market safety and food products traceability. The example of the Good Practice Guide prepared for European Union wholesale markets. 2) Market management shall also develop a strong marketing policy around the concept of market brand in order to support the export efforts of market operators. 3) International cooperation between market authorities is a beneficial tool to develop international trade of food products. The example of the cooperation between Rungis and Shanghai.
Chinese Chairpersons and Speakers Please find attached a resume of several Chinese Chairpersons and Speakers at this 25th WUWM Congress.
Chairperson profile - Christos Lemonis Please find attached a profile of Christos Lemonis, the CEO of Athens Central Market, Greece. Mr Lemonis will be the chairperson of session 5: "Co-operative Strategies - Markets Working Together to Achieve Competitive Advantage".
Speaker profile - Perth Market Authority Please find attached the speaker profile of David Taylor and Mike Donnelly speaking in Session 5: "Cooperative Strategies – Markets Working Together to Achieve Competitive Advantage" on the Tuesday 4th September. Presentation title: "Markets – a healthy future: Successful growth strategies in Western Australia" Synopsis: One of the challenges facing wholesale fresh produce markets in Australia is the success of the strategies of the major supermarket chains to directly source produce from growers. This presentation illustrates how the major fresh produce market in Western Australia has successfully confronted 'supermarket bypass' by realigning its business vision, including targeted diversification of tenant mix. It has also provided leadership in refocussing wholesalers and growers on the consumer by developing cooperative strategies to: enhance the merchandising effectiveness of fresh produce retailers, and capitalise on the groundswell of consumer interest in healthy eating with a focus on combating childhood obesity.
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